Last updated: 18 March 2026

This Privacy Policy explains how Personalised Badges UK (trading name of UK School Badges Limited) collects, uses, discloses, and protects your personal data when you visit our website, place an order for personalised badges, or interact with us in any other way.

We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Data Controller: UK School Badges Limited
Registered Address: Unit N3, Westpoint, Middlemore Lane West, Aldridge, WS9 8DT
Company Registration: 13739558
Trading as: Personalised Badges UK

Contact Details:
Email: info@personalisedbadgesuk.co.uk
Telephone: 01922 285582

If you have any questions about this Privacy Policy or how we handle your data, please contact us using the details above.

2. What Personal Data We Collect

We collect personal data that you provide to us and data that is automatically collected when you use our website.

Data you provide to us includes:

• Contact information: name, billing and delivery address, email address, telephone number.
• Order information: details of the personalised badges you purchase (including any text, names, logos, designs, or customisation instructions you supply).
• Payment information: card details or other payment information (processed securely by our payment service providers – we do not store full card details ourselves).
• Account information (if you create an account): username, password, order history.
• Communication data: messages you send to us via contact forms, email, or live chat.
• Any other information you voluntarily provide, such as feedback or survey responses.

Automatically collected data includes:

• Technical data: IP address, browser type and version, device type, operating system, time zone setting.
• Usage data: pages you visit, time spent on pages, clickstream data, referring website.
• Cookies and similar technologies: see our separate Cookie Policy for full details.

For personalised badges, we may process special categories of data only if you voluntarily include it in your customisation. We do not actively collect sensitive personal data unless you provide it as part of an order.

3. How and Why We Use Your Personal Data (Lawful Basis)

We will only process your personal data where we have a lawful basis to do so. The main lawful bases we rely on are:

Purpose	Lawful Basis	Examples
To process and fulfil your orders, including customising and delivering badges	Contract	Processing payment, preparing your personalised design, arranging delivery
To manage your account and provide customer service	Contract / Legitimate interests	Responding to enquiries, handling returns or complaints
To improve our website and services	Legitimate interests	Analysing how visitors use the site, fixing bugs
To send you marketing communications (e.g., newsletters, offers)	Consent (or legitimate interests for existing customers)	Promotional emails about new badge designs or discounts (you can unsubscribe at any time)
To comply with legal obligations	Legal obligation	Keeping records for tax, accounting, or fraud prevention
To prevent fraud and protect our business	Legitimate interests / Legal obligation	Verifying orders and detecting suspicious activity

4. How We Share Your Personal Data

We may share your personal data with the following categories of recipients:

• Service providers: Third-party companies that help us run our business, such as payment processors, shipping and fulfilment partners (e.g., Royal Mail, courier services), website hosting providers, email service providers, and printing partners who produce your personalised badges.
• Professional advisers: Accountants, lawyers, or auditors where necessary.
• Regulators and authorities: Where we are legally required to do so (e.g., HMRC or the ICO).

We do not sell your personal data to third parties. All third parties are required to respect the security of your data and to treat it in accordance with the law.

5. International Data Transfers

Your data is primarily processed within the UK or EEA. If we transfer data outside the UK/EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions.

6. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way. Access to your data is restricted to employees and service providers who need it for business purposes and who are subject to a duty of confidentiality.

In the event of a personal data breach, we will notify you and the ICO where we are legally required to do so.

7. Data Retention

We will keep your personal data only for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

• Order and transaction data: typically kept for 6–7 years for tax and legal purposes.
• Marketing data: until you unsubscribe or withdraw consent.
• Website analytics data: usually anonymised or deleted after a shorter period.

8. Your Legal Rights

Under UK data protection law, you have the following rights:

• Right of access
• Right to rectification
• Right to erasure (“right to be forgotten”)
• Right to restrict processing
• Right to data portability
• Right to object
• Rights related to automated decision-making

To exercise any of these rights, please contact us at info@personalisedbadgesuk.co.uk. We will respond within one month.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

9. Cookies and Tracking Technologies

Our website uses cookies and similar technologies. For full details and to manage your preferences, please see our Cookie Policy.

10. Children’s Privacy

Our website and services are not intended for children under 13. We do not knowingly collect personal data from children.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top will be revised. Significant changes will be notified via the website or by email where appropriate.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Email: info@personalisedbadgesuk.co.uk
• Telephone: 01922 285582
• Post: UK School Badges Limited, Unit N3, Westpoint, Middlemore Lane West, Aldridge, WS9 8DT

Thank you for trusting Personalised Badges UK with your personal information.